The Blu-ray Disc Association (BDR) has announced its plans to incorporate 3D video into the Blu-ray format. The BDR says that it is working with major movie studios, IT, and consumer electronics companies to devise a standard for 3D Blu-ray films.
By coming up with a set standard the BDR can ensure a set level of quality for Blu-ray films across the platform. The specification will require the delivery of 1080p resolution to each eye and backwards compatibility with discs and players. This will require all 3D discs to also include a 2D version of the film.
“Consumer adoption of Blu-ray continues to grow at a very steady pace,” said Bob Chapek, President, Walt Disney Studios Home Entertainment. “The 3D theatrical market has been very successful this year. We are just now seeing all of the true capabilities of 3D and with Blu-ray Disc’s superior technical characteristics, as well as the broad industry support of the format; it makes it the ideal packaged media platform for 3D home entertainment.”