Twitter Branches Out Into...Wine?

Oct 15 2009, 9:55am CDT | by Robert Evans

I can tell you from personal experience, two things that absolutely do not go together are twitter, and large quantities of alcohol. The explosion of social media has changed the 'drunk dialing' paradigm substantially. Now hammered ex-lovers, drunk and bitter employees, and all manner of other inebriates with interpersonal issues have more venues than ever to spew their drunken prose. You'd think this would be a trend Twitter would want to minimize, or at least not actively support. And yet, the company now has their very own wine label.

To be fair, it's for a good cause. $5 of every $20 bottle of wine will be donated to a charity called, "Room To Read", which supports children's literacy efforts worldwide. To date, Room To Read has bought 5 million books, established 7,000 bilingual libraries, and started 700 schools. It's hard to imagine a more noble charity being funded by alcohol.

Before you plan a trip to California to see the Twitter vineyards, you should know that the company is producing their wine through an intermediary. There's a company called Crushpad that allows people to produce limited quantities of their own wine. If you want to help Twitter's new boozy enterprise succeed, you'll be able to participate in online barrel tastings (how?) and even a label design contest. Check out twitter.com/fledgling for more info.

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Robert Evans
The excitement about new smartphones, tablets and anything mobile drive Robert to unearth the latest rumors and developments in this fast moving space. He adopted 4G as soon as it become available and knows where the mobile market is going.
Robert can be contacted directly at robert@i4u.com.

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