Que proReader Hits Barnes & Noble In 2010

Oct 27 2009, 8:51am CDT | by Robert Evans

I bet the boys at Amazon are longing for the good old days when they had virtually no competition. Now there are e-readers coming out of every nook and cranny in the tech world, including several that beat the pants off of the Kindle in functionality. Despite the fact that the nook is the Kindle's superior in almost every conceivable way, Barnes & Noble feels the need to hedge their bets. According to Engadget, they'll be selling two different e-readers come 2010.

The second reader to hit B&N shelves will be the Plastic Logic Que proReader. The proReader just had its press release sent out today, which announced to the world the coming of the 8.5 x 11” tablet. The proReader tablet, like the nook, will use the Barnes & Noble online bookstore to power its library.

Honestly, this doesn't make much sense as a business move unless both products are going to be offered only at separate retail locations. There just doesn't seem to be much wisdom in forcing both products to compete directly with one another. Then again, I'm not a giant bookselling mega-corp, so what do I know?

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Robert Evans
The excitement about new smartphones, tablets and anything mobile drive Robert to unearth the latest rumors and developments in this fast moving space. He adopted 4G as soon as it become available and knows where the mobile market is going.
Robert can be contacted directly at robert@i4u.com.