HomeAway Inc. has announced their Super Bowl 2010 commercial. The online vacation rental marketplace is going to feature actors Chevy Chase and Beverly D’Angelo in a National Lampoon's Vacation themed Super Bowl ad. The HomeAway Super Bowl ad could be one of the funniest Super Bowl Ads 2010 based on this setup.
"The Griswolds have always been America’s first family of travel, and the broad popularity of the Vacation movie series still continues today," says Brian Sharples, founder and chief executive officer of HomeAway. "We intend to have a lot of fun with the ad campaign, highlighting the travel mishaps that always seem to follow the Griswold family, while also promoting the value and benefits of vacation rentals as an alternative to hotels."
In addition to signing Chase and D’Angelo up for the new campaign, HomeAway recently purchased an exact replica of the Family Truckster for use in the campaign, as well as for promotional marketing activities that will launch next year.
Via the HomeAway site.
HomeAway Super Bowl 2010 Ad Preview Video released
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For the first time ever Super Bowl XLIV will only be broadcast in digital. Just like last year, we will be featuring our Super Bowl for Geeks Guide for the Super Bowl 2010. Of course the Super Bowl for Geeks Guide is all about the Super Bowl Ads and not the game.