LG Electronics, Samsung Electronics, Sony Pictures Entertainment and Valens Semiconductor announced today that they intend to launch a cross-industry alliance to promote and standardize the HDBaseT technology for whole-home distribution of uncompressed HD multimedia content.
The four founding companies say that the Alliance is expected to release new details about more global leaders joining the Alliance in the upcoming weeks. The HDBaseT Alliance plans to attend the CES 2010.
The HDBaseT Alliance will engage key players across the consumer electronics and the content industries. Working together, they will create a global standard for advanced digital media distribution. The Alliance’s standardization activities will cover the entire value chain of the digital media ecosystem and the various market segments: TV sets, projectors, professional AV equipment, home theater, content providers, IT companies and more.
The demand for in-home converged distribution of HD multimedia content and the lack of adequate existing technologies are driving the industry toward an HD digital connectivity standard, such as HDBaseT, which increases the distance of uncompressed HD multimedia content transfer, expands distribution, simplifies installations and lowers overall system cost.
"As the demand for high-quality HD content distribution in the entire home is already huge, we are hoping that HDBaseT will play the trigger role in advancing this market, since HDBaseT enables simultaneous multi-room distribution of uncompressed HD Multimedia as well as data, control and power over a single CAT5e cable," said ByungJin Kim, research fellow, LG Electronics.
"HDBaseT is an advanced solution for securely delivering high-definition video content within the home network," said Mitch Singer, CTO, Sony Pictures Entertainment.
See also the Valens Semiconductor site for more details on HDBaseT.
CES 2010 will start on January 7, 2010 and lasts until the 10th. Of course CES news is already pouring in. Read about it in our CES 2010 section.
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