The programming slot after the Super Bowl 2010 broadcast guarantees a huge audience. According to Reuters CBS decided to run the premiere of the new reality TV show Undercover Boss after the Super Bowl 2010.
Undercover Boss (CBS) is a new reality series that follows high level corporate executives as they slip anonymously into the lowest level jobs within their companies.
This show actually sounds interesting. According to Reuters, executives from White Castle, 7-Eleven, Hooters, Waste Management and Churchill Downs are going undercover in the first season of Boss.