Sony DSC-TX7 And DSC-HX5V Unveiled At CES 2010

Jan 7 2010, 6:51am CST | by Luigi Lugmayr

Sony unveiled the new T-Series DSC-TX7 (photo) and the DSC-HX5V pocket cameras at the CES 2010.
Both new Sony DSC-HX5V and DSC-TX7 are the world’s first compact digital still cameras to include full HD (1920 x 1080 60i) Advanced Video Codec High Definition (AVCHD) video capability.
The DSC-HX5V and DSC-TX7 are also the world’s smallest and thinnest AVCHD capable cameras.

Sony's new DSC-HX5V and DSC-TX7 are the first Cyber-shot cameras with an in-camera Backlight Correction High Dynamic Range (HDR) feature for managing difficult lighting situations and TransferJet wireless technology for sharing, storing and viewing images. The HX5V model is also the world’s first still camera to include GPS + Compass and Optical SteadyShot with Active Mode technologies.

Additional features found on HX5V and TX7 include iAuto, which detects eight and nine scenes, respectively, and optimizes camera settings and Easy Mode, which simplifies the camera menu. Optical SteadyShot™ image stabilization reduces blur without impacting image quality, Face Detection and Smile Shutter technology, which captures faces and smiles naturally.

In addition to its cameras, Sony introduced three other devices with TransferJet technology at CES, including a Sony Memory Stick memory card (model MS-JX8G) with a wireless transmitter/receiver, a Sony TransferJet Station (model TJS-1) and a VAIO F Series notebook.

The DSC-TX7 camera is also compatible with the Party-shot (model IPT-DS1) automatic photographer, which pans, tilts, zooms and adjusts composition to capture spontaneous images. Additionally, an embedded touch sensor located on the front edge illuminates when the TX7 camera is attached. By touching the sensor, the camera goes into the "On-demand shot" mode, which allows users to select the shutter timing without losing the advantage of Party-shot's built-in intelligence.

The HX5V camera will be available in black this March for about $350 (pre-order on Amazon), and the TX7 camera will be available in silver, blue and red this February for about $400. The Sony DSC-TX7 is available for pre-order on Amazon.

The TransferJet-enabled Memory Stick media will be available in January for about $100, and the station will be available in February for about $150. Pre-sales begin in January.

CES 2010 is here and with it tons of hot product announcements. Stay on top of the huge amount of CES 2010 news and highlights with I4U News. Read all about CES 2010 now. Follow I4U News on Twitter.

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Luigi Lugmayr
Luigi is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.