Did you know that you are paying for a Super Bowl ad this year? The Census Super Bowl 2010 commercial is paid for with your tax dollars.
A new blog post on the Census Bureau site explains why it makes perfect business sense to advertise at the Super Bowl.
Every 10 years the Census Bureau mails out forms to be filled out. The problem is that not everyone fills them out and sends them back. There are huge follow-up costs in visiting people to get them fill out the Census forms.
The Census Bureau says that if just 1% of people watching the Super Bowl had their minds changed to mail back a census form they would have otherwise ignored, it helps save the taxpayers between $25-30 million in expensive follow up costs to collect these forms later.
A 10 fold return on investment makes a lot of sense to me.
Just like last year, I4U News is featuring the Super Bowl for Geeks Guide. Of course the Super Bowl 2010 for Geeks Guide is all about the Super Bowl Commercials and not the game. The Super Bowl XLIV takes place on Sunday, February 7th in Florida in the Sun Life Stadium. Watch all Super Bowl 2010 ads online in our constantly updated Super Bowl 2010 Ad Video Gallery.
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