ComScore Super Bowl 2010 Survey Reveals Most Anticipated Ads

Posted: Feb 6 2010, 1:41pm CST | by , Updated: Aug 11 2010, 7:20pm CDT, in News | Super Bowl


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ComScore released the results of their annual Super Bowl pre-game survey. The survey of 1,065 U.S. Internet users was conducted from February 2-4, 2010.
One of the interesting results is the ranking of the most anticipated Super Bowl 2010 ads. The most anticipated brand's ads were Bud/Bud Light (63% of respondents) and Coca Cola (43%), with Doritos (25%) coming in third.
Super Bowl advertiser ranked fourth with 18% of respondents, while Taco Bell rounded out the top five at 16%.

Budweiser is the biggest advertiser at the Super Bowl 2010 is over 5 minutes of ads. It is a good thing that viewers also want to see those. Coca-Cola will air two spots and one is starring The Simpsons.

The ComScore survey also revealed that two-thirds of respondents said that they intended to log onto the Internet on Super Bowl Sunday with the majority indicating they would do so before the game (77%) or after the game (53%). More than three out of ten also indicated they would log on during the game itself (32%) or during halftime (30%).
When asked for which activities, if any, they planned to log onto the Internet on game day, 45 percent said they planned to log on for purposes unrelated to the Super Bowl. 19% said they intended to send email and/or instant messages to friends or family about the Super Bowl, while 14 percent planned to look for recipe and party ideas and 14% said they would view video clips of old Super Bowl ads. 13% said they planned to visit the Web sites of Super Bowl advertisers.

Just like last year, I4U News is featuring again the Super Bowl for Geeks Guide. Of course the Super Bowl 2010 for Geeks Guide is all about the Super Bowl Commercials and not the game. The Super Bowl XLIV takes place on Sunday, February 7th in Florida in the Sun Life Stadium. Watch all Super Bowl 2010 ads online in our constantly updated Super Bowl 2010 Ad Video Gallery.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at




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