Every Super Bowl, Budweiser spends enough money making and airing ads to fund several third world insurrections. The Budweiser 'Bridge' ad was one of their better achievements this year. It featured an entire town of alcoholics working together to create a human bridge to allow their regular delivery of booze to make it across a damaged bridge.
Personally, I think the ad would have been funnier had it ended in horrible injuries for the members of the human bridge. My sense of humor may be a little too dark for the Super Bowl, though.
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