Well, we probably don't even need to say it, but Web browsing is no longer an isolated activity. People are now navigating the World Wide Web with their friends, or at least based on what their friends say. That assumption was turned into a statistical statement with a new report from Compete Inc, a research company that studies the online habits of millions of users.
According to the findings from Compete, Facebook now "directs" more users to online hubs like Yahoo and MSN than Google. It is an important distinction as the online sphere does in fact become more of a social interaction experience.
Put into numbers, Facebook provided 13% of Compete's user traffic to the common Web portals, followed by Ebay at 7.61% and Google at 7%. Myspace came in fourth at 2%.
Via San Francisco Chronicle.
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