Electronic retail giant Best Buy has announced plans to expand its presence and develop better strategies for its face on the mobile Internet, text-messaging campaigns, and dedicated mobile applications. The store's chief marketing executive even said that the mobile marketing space may "dwarf" the PC side very soon.
Today also marked the launch of Best Buy's own Android app, allowing customers to browse the online store's merchandise selection and make purchases on the go. This complements Best Buy's existing iPhone app that was released last year.
The Minneapolis-based retail chain has had a strong focus on mobile technology for years. It even has its own sub-brand, "Best Buy Mobile," which has its own chain of stores in New York City.