Over 475 million consumers use Kodak's in-store photo-printing kiosks, and now they will be able to print pictures directly from their Facebook photo albums. Google's Picasa service and Kodak's own "Kodak Gallery" albums will also be available.
On average, more than 100 million images are uploaded to Facebook every day, yet virtually every single one of those pictures stays in cyberspace for all eternity. Kodak's new modification to its kiosk software will instantly make all of those pictures easily printable on professional photo stock.
Kodak, the once undisputed leader in the photography industry, has struggled to remain relevant in the digital era. Its online photo sharing service falls far short of other alternatives, its digital camera line is far from being the market share leader, and their marketing presence has continuously dwindled.
However, it does remain one of the biggest players in the in-store kiosk market, nearly holding a monopoly there. As people are becoming less attached to physical photos, though, that is a minor point in such a digital industry.
The social-network addition is just part of Kodak's announcement today. Other topics included new desktop printing software, greeting card templates, and business card services. The company is trying to expand its image to include printing services as a core of its business.
"With all of these features connected together in an integrated and cohesive approach, keeping quality of delivery at the forefront, we are providing what we believe is the most comprehensive, trackable and growth-oriented solution in the industry, helping our retail partners large and small to capture more business and significantly grow their profit potential," said Kodak VP in charge of retail systems Nicoletta Zongrone.
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