Fashionista Jason Wu Brings Expertise To Digital Cameras

Feb 21 2010, 10:31am CST | by Mark Raby

Jason Wu, the designer who has worked with Michelle Obama, Natalie Portman, and Drew Barrymore, is bringing his fashion expertise to the world of digital cameras.

The "Create by Jason Wu" collection, which was unveiled at the PMA 2010 convention, is comprised of multiple camera with custom metal and leather covers, selected by Wu. From the technical spec standpoint, the Create devices have camcorder capabilities, seamless menu systems, 12 megapixels, built-in memory, and a retractable USB plug.

"Our in-depth research told us that consumers ultimately want simplicity when buying a digital point-and-shoot camera," said General Imaging VP Paul Meyhoefer. "Jason [Wu] brought a sense of fashion to these cameras and gave them aesthetic appeal, which in conjunction with our technical expertise for ease-of-use makes this collection a major departure from anything else in the market."

4GB and 8GB units will be available for around $180 and $230, respectively. Both versions come with a 2.7" LCD screen and are available in white, black, gold, red, yellow, blue, or green. Accessory collections chosen by Wu will come packed-in as well.

General Imaging is the company that creates digital cameras under the "General Electric" brand. The Create collection will be available on March 16 exclusively through HSN, and then will branch out to other retailers.

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Mark Raby
Based in New York City, Mark follows the consumer electronics industry like a hawk. A published book author, he has a particular affinity for 3D technology and video games, and as such will surely be in the market for a new pair of glasses soon. Mark can be contacted directly at mark@i4u.com.