The amount of expo hall space devoted to mobile apps will double at next year's Macworld event, according to a press release sent by event organizer IDG World Expo today.
At the 2010 event last month, Apple featured a "Mobile Application Showcase" area where developers for the iPod and iPhone could network with one another and meet with industry execs and media from across the world. Largely made up of small and independent developers, the mobile area was one of the largest draws of the entire expo.
"The Mobile Applications Showcase was an out-of-the-park success at Macworld 2010. The Pavilion sold out and developers loved meeting with overflow crowds of attendees," said Macworld's general manager Paul Kent. "To accommodate the demand from returning participants, exhibitors on the waiting list and the anticipated interest from the new crop of iPad developers, we have decided to double the floor space allocated to Mobile Apps" in 2011.
The iPad will be added to the slate of mobile app platforms next year, as the 100 mobile developers who showed up in 2010 is expected to expand in a big way.
Complementing the announcement today, IDG World Expo also launched a promotion for hopeful exhibitors. Beginning today, for two weeks anyone can pre-register for Macworld 2011 for free. The event will take place between January 25th and January 29th in San Francisco.