IPod Touch Owners Buy More Apps, Spend More Time Using Them

Posted: Feb 26 2010, 1:41pm CST | by , Updated: Aug 11 2010, 7:45pm CDT, in News | Hot Gadgets


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About half of iPod Touch users download a paid app at least once a month, and the average user spends 100 minutes with their apps every month. Both statistics are the highest in a survey that included owners of Palm and Android devices, as well as the iPhone.

The results of a survey from Admob were released today, and the results showed that all platforms had substantial app activity from a gauntlet of users. However, the biggest discrepancy came in terms of who is willing to spend money on their apps.

Android users were the least likely to pay for an app. Only 21% of the survey respondents said they purchased at least one app a month. That's compared to 50% for iPod Touch owners, and 35% for iPhone owners. Palm was in the middle - 35% of people with a Palm OS device download paid apps on a regular basis.

In terms of pure numbers, the average iPod Touch owner is the most likely to download a lot of apps. They average 12/month.

Finally, the amount of time that users spent with their apps a month was not hugely discrepant. Those with iPhones logged an average of 79 minutes a month, followed by Android (80 minutes), Palm (87), and iPod Touch (100).

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The Author

<a href="/latest_stories/all/all/6" rel="author">Mark Raby</a>
Based in New York City, Mark follows the consumer electronics industry like a hawk. A published book author, he has a particular affinity for 3D technology and video games, and as such will surely be in the market for a new pair of glasses soon. Mark can be contacted directly at mark@i4u.com.




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