E-books will not start to outsell and surpass physical books until they can offer something a paperback can't. That's what makes the iPad's E-reader functionality so exciting. iPadInsider reports that Penguin has just given the first few details of their new line of e-publications.
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“We will be embedding audio, video and streaming in to everything we do. The .epub format, which is the standard for ebooks at the present, is designed to support traditional narrative text, but not this cool stuff that we’re now talking about.”
This quote comes from Penguin Group CEO John Makinson, who forsees e-books that act more like applications than books. Instead of plain text, these new book-apps will be loaded with interactive content, video, and audio. Makinson even expects most of these new-model books to be sold in the App Store, and not the iBooks store.