Just a couple of years ago, practically no one in the US knew who the heck HTC was. It was some mobile phone manufacturer overseas that didn't even dabble in the American market. Now it has its own online store to showcase some of its most popular hot-selling devices.
HTC made its first huge splash in the land of the free with the G1, T-Mobile's much heralded entry into the Android market. Since then it has become one of the most regarded smartphone suppliers without question.
The new HTC online store lets customers filter through carrier, price range, plan rate, and specified features. HTC's phones now span all the major carriers - Sprint, T-Mobile, Version, and AT&T.
It's all about growing the brand, because even though its phones are in everyday parlance now, it's still not quite on the level of Samsung or Motorola.
"We realize that there is no one-size-fits-all solution when it comes to smartphones and service plans, which is why HTC is committed to delivering an experience that makes it easy to find the right solution for individual needs," said HTC in a press release.