HTC Eyeing Windows Phone 7

Mar 28 2010, 10:59pm CDT | by Mark Raby

HTC, which has shown a highly strong allegiance to Android since it made its first big US splash with the G1, is now reportedly considering a phone that would use Microsoft's newest mobile OS, and could have it out by the end of the year.

HTC president Peter Chou said in an interview with Forbes, "They're [Microsoft] putting in tremendous effort to make Windows Phone 7 very appealing and competitive," and went on to confirm that the company is working on a new device that employs the latest Microsoft technology.

HTC is no stranger to Microsoft's mobile platforms. In fact, it used to be the predominant operating system for them. However, that was before it branched off into its own brand development (i.e., before "HTC" was actually in the name of any of its phones) and decided to become a stronger player in the US market.

Since the G1, HTC's focus has been almost exclusively on Android so it is interesting to see it become such an early adopter of one of the biggest competing platforms. I guess that's part of being diversified, though.

There aren't any details yet about what HTC's Windows Phone 7 device will be like.

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Mark Raby
Based in New York City, Mark follows the consumer electronics industry like a hawk. A published book author, he has a particular affinity for 3D technology and video games, and as such will surely be in the market for a new pair of glasses soon. Mark can be contacted directly at mark@i4u.com.