Amazon Changes Kindle Pricing With IPad Pressure

Posted: Apr 1 2010, 1:12am CDT | by , Updated: Aug 11 2010, 8:19pm CDT, in News | Hot Gadgets


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Amazon announced yesterday that it has finalized a deal with two major publishers that mirrors a pricing structure for the iPad, signifying that Amazon is concerned about the iPad as an e-reader competitor.

According to a Wall Street Journal report, Simon & Schuster and HarperCollins will be able to set their own prices for e-books that are sold through Amazon's digital book store. The store is primarily used for Amazon's flagship Kindle device.

The two publishing giants expect to offer new-release books for upwards of $15.

This is in contrast with Amazon's previous system of e-book pricing, where it prevented any book from being sold for more than $9.99, but it succumbed to pressure earlier this year when publishing firm Macmillan complained about the price ceiling, and it's succumbing to pressure now.

This deal is the exact same one that Apple reached with the 2 publishers in question as well. Amazon can't afford to lose content to Apple so it needs to play the game as well.

And the one who loses, as always, in a story like this...the customer, who now has to pay the same price for two e-books as it used to cost for three.

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The Author

<a href="/latest_stories/all/all/6" rel="author">Mark Raby</a>
Based in New York City, Mark follows the consumer electronics industry like a hawk. A published book author, he has a particular affinity for 3D technology and video games, and as such will surely be in the market for a new pair of glasses soon. Mark can be contacted directly at




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