Amazon announced yesterday that it has finalized a deal with two major publishers that mirrors a pricing structure for the iPad, signifying that Amazon is concerned about the iPad as an e-reader competitor.
According to a Wall Street Journal report, Simon & Schuster and HarperCollins will be able to set their own prices for e-books that are sold through Amazon's digital book store. The store is primarily used for Amazon's flagship Kindle device.
The two publishing giants expect to offer new-release books for upwards of $15.
This is in contrast with Amazon's previous system of e-book pricing, where it prevented any book from being sold for more than $9.99, but it succumbed to pressure earlier this year when publishing firm Macmillan complained about the price ceiling, and it's succumbing to pressure now.
This deal is the exact same one that Apple reached with the 2 publishers in question as well. Amazon can't afford to lose content to Apple so it needs to play the game as well.
And the one who loses, as always, in a story like this...the customer, who now has to pay the same price for two e-books as it used to cost for three.
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