Justin Long: I'm a Mac campaign may be finished

Apr 8 2010, 2:20pm CDT | by Mark Raby

Well, it was a fun ride but nothing lasts forever. Apple's "I'm A Mac" campaign may have hit its end, according to recent speculation from the two actors involved.

"You know, I think they might be done," said Justin Long, the smug portrayer of Mac computers in the series of ads, in an AVClub.com interview.

The commercials began in 2006 and became instant viral videos, inciting a Mac-vs-PC war that Apple couldn't have loved more. Mac fans loved the "accurate" portrayal of the PC market while the Windows faithful crowd cried foul at the oversimplification of the computer market.

But Apple's reach has gone so far now to the point where Mac computers seem like a side business. The iPhone, iPod Touch, and iPad are the company's meat and potatoes now.

Long said he didn't get confirmation from anyone at Apple, but his on-screen costar John Hodgman (the PC) told him he suspected the ads were finished.

"I've become very close with [John], and he's one of my dearest, greatest friends. It was so much fun to go do that job, because there's not a lot to it for me. A lot of it is just keeping myself entertained between takes, and there's no one I'd rather do it with than John," said Long.

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Mark Raby
Based in New York City, Mark follows the consumer electronics industry like a hawk. A published book author, he has a particular affinity for 3D technology and video games, and as such will surely be in the market for a new pair of glasses soon. Mark can be contacted directly at mark@i4u.com.