Four-time Grammy award-winner Taylor Swift will be helping Sony with their latest marketing blitz. She is promoting the new line of Cyber-shot digital cameras. Swift will be loving on the DSC-TX7 digital still camera with intelligent iSweep Panorama wide-shot feature. Prime-time ads with Swift and the TX7 will air on NBC, FOX, and the CW...starting now.
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There will also be print and digital ads throughout June. Expect a plethora of Swift/Cyber-shot related social media adverts too. This year-long campaign is likely to branch out wider than just the TX7. One commercial will show Swift visiting the Sony Innovation Center to receive a broadside of Sony product propaganda.
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