Sony, Taylor Swift, and Cyber-Shot Digital Cameras

Apr 26 2010, 11:00am CDT | by Robert Evans

Four-time Grammy award-winner Taylor Swift will be helping Sony with their latest marketing blitz. She is promoting the new line of Cyber-shot digital cameras. Swift will be loving on the DSC-TX7 digital still camera with intelligent iSweep Panorama wide-shot feature. Prime-time ads with Swift and the TX7 will air on NBC, FOX, and the CW...starting now.

There will also be print and digital ads throughout June. Expect a plethora of Swift/Cyber-shot related social media adverts too. This year-long campaign is likely to branch out wider than just the TX7. One commercial will show Swift visiting the Sony Innovation Center to receive a broadside of Sony product propaganda.

The Cyber-shot DSC-TX7 has a 3.5” touch LCD screen and the ability to shoot 10 images in one second and record full HD video. It costs around $400 at Sonystyle.com.

Updates

8 Hot Gifts For Dads and Grads

Source: Columbus NBC 4

Lots of students are graduating in the next couple of weeks and Father's Day is on the horizon. So NBC4’s Robyn Haines has some ideas for dads and grads who are all about technology. Jim Barry, known as the “Digital Answer Man,” was in Columbus ...
Full article at: Columbus NBC 4 More like this 2 days ago, 5:03am CDT

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Robert Evans
The excitement about new smartphones, tablets and anything mobile drive Robert to unearth the latest rumors and developments in this fast moving space. He adopted 4G as soon as it become available and knows where the mobile market is going.
Robert can be contacted directly at robert@i4u.com.