Hey, nobody's perfect. While the Android OS is enjoying staggering success these days, the same cannot be said of Google's online phone store. When they launched the Nexus One at the start of this year, we all wondered if Google's e-storefront could be the future of smartphone buying.
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Now, four months later, we have our answer; a resounding NO. Andy Rubin has just posted a message on the Google blog admitting that the web store has not met their expectations. It has failed to evolve beyond a “niche channel for early adopters”.
Speaking as one of those early adopters, I can honestly say that Google's online phone store kicked ass. Buying my Nexus One was one of the least painful gadget shopping experiences I've ever had.
From now on, the Nexus One will start to be available through retail outlets and in more and more countries. Once Google has the Nexus One in a wider selection of physical stores, it will be pulled from the online store. The e-storefront will be cannibalized and turned into a showcase for Android devices.