Gamers Want PS3 For The "Oooooh" Factor, Not Games

Posted: May 18 2010, 5:24pm CDT | by , Updated: Aug 11 2010, 9:10pm CDT, in News | Gaming


Gamers Want PS3 For The "Oooooh" Factor, Not Games
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Next time you're sitting around with your gamer friends, ask them what the killer title is that should make you buy a PS3. There's a good chance that even if they own or want a PS3 they won't have an answer for you, as consumers are focusing more on the system's features than individual software.
Very interesting results to a Nielsen survey were just published in which a surprising minority of gamers pointed to a specific PS3 game as the key motivator for their PS3 purchase.

Only 12% of those wanting a PS3 said they were looking at a "specific game" to influence their purchase. The majority, 65%, pointed to the system's Blu-ray playback functionality, and 63% pointed to the recent price drop to $300 that makes it more appealing just because of the price tag.

62% said they wanted to upgrade their PS2 while 56% want a PS3 because they know someone else who has one. And about half liked the multimedia capabilities of the system. Those are all pretty high numbers, except for the one that asks about a specific game.

That sort of tells the story of the PS3: everyone looks at it through these wide-eyed goggles, seeing it as a must-have piece of tech. But the substantive questions, like what games are the must-buys, go unanswered.

Via PC World

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