Its "too big to fail" mentality didn't exactly work out, so Facebook is now restructuring its latest privacy controls, even if it does come with a bit of condescension from CEO Mark Zuckerberg.
In a blog post on Facebook, Zuckerberg addressed the concerns that users have been voicing about their personal data being shared in ways they didn't initially sign up for.
"We've always offered a lot of controls, but if you find them too hard to use then you won't feel like you have control," wrote Zuckerberg. In other words, it's your fault if you're complaining about the new privacy controls.
Well, at least that was the tone in that sentence. Overall, Zuckerberg tries to sound compassionate about users' privacy concerns.
"There have been a lot of changes over the years as we've continued to innovate, and I appreciate that you have all stuck with us. Each time we make a change we try to learn from past lessons, and each time we make new mistakes too," he admitted.
The social networking site has been in the middle of a PR nightmare. It started sharing user data, some of which was sensitive, and forced users to go through complex controls to disable the data sharing. And that's for users who even realized that the new changes were in effect. Facebook was banking on most people not even noticing.
So now there is a new interface that allows users to more easily control who sees what data: a one-click option that sets options of "everyone," "friends of friends," or "friends only" as people who can see sensitive data. Or, if they prefer, users can go into the more complex system that allows a more micro-managing way of setting privacy controls.
Zuckerberg hopes this new concession will stop people from searching Google for "how to close a Facebook account."