AMOLED screens provide richer colors and deeper contrast than a normal screen is capable of. Unfortunately, they are also power-hungry and handle direct sunlight about as well as a coven of vampires. Samsung's new Super AMOLED display purportedly deals with many of the issues felt by normal AMOLED displays. Techblog (via Android and Me) did a side-by-side study to see just how well the new tech works.
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From the video, we can see that Super AMOLED is substantially better in light than older AMOLED screens. The traditional LCD screen still has the direct-light advantage, but it is clear that OLED technology is well on its way to being more practical for use. We're not that far off from a world where traditional LCD displays fall under the advance of OLED and retinal displays.