There has been hockey, golf, and soccer, and now there's car racing. Nascar will broadcast its first 3D race, the Coke Zero 400, on July 3rd.
So far, only one broadcaster will be airing the race: DirecTV. The satellite provider is also one of the first to carry ESPN's 3D channel and is clearly leading the way in the 3D industry.
Nascar is going a step further, by providing a live 3D feed online at nascar.com/racebuddy3D. The idea of streaming stereoscopic 3D content over the Internet is still kind of untapped, so Nascar's announcement is a big deal.
"One of our goals here at NASCAR is to continuously explore ways to improve the viewing experience for our fans. Offering the Coke Zero 400 in 3D on NASCAR.COM and select television distributors is a great example of that consistent exploration. Our fans have been asking us about 3D for several months, so we’re excited to deliver that to them for the first time ever in what will likely change how NASCAR is consumed moving forward," said Nascar Media Group COO Jay Abraham.
Of course, users will need to have a compatible 3D TV set and 3D glasses to view the DirecTV feed, or a 3D computer and glasses to watch it in 3D online.
It is expected that DirecTV will be the exclusive broadcaster to air the flagship 3D race, but hopefully it won't block out other providers from future sporting events.