Samsung's Super AMOLED display is excellent, but the company has no plans to sit on its laurels. OLED-Display reports that Samsung plans to improve the efficiency of their screens from 20 cd/A to 40 cd/A. This will come along with a doubling of the display's lifetime; from 50,000 hours to 100,000.
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Power draw, the Achilles heel of traditional AMOLED, will also drop substantially; from 62 Watts now to less than 30. Samsung Display is also developing an advanced color pattern method that will allow them to make larger AMOLED displays. They will also have their 5.5 gen production line ready in Q1 of 2011, with mass production starting in July of 2011.
In other words, we're about to be one step closer to AMOLED HDTVs being an affordable reality.