Each PlayStation Move Sold Makes A Profit

Jul 9 2010, 7:02pm CDT | by Mark Raby

Do you think the PlayStation Move controller is too expensive at $50? Well, unlike the PS3 in its first few years, Sony is actually making a profit on every unit sold.
Yeah, it's basic business, but there has been a recent history of console makers selling their systems for less than what it costs them, with the hopes of making the money back with high-margin video game software sales.

"We are pricing Move as if we are launching a new platform," said the president of Sony Computer Entertainment Worldwide Studios Shuhei Yoshida, in an interview with Develop-Online.net. "So because the install base of Move will help third party studios create games for it, we benefit by helping those third parties. But we are not losing money with each one we sell."

The Move controller itself is going to cost $50 when it comes out in September, but to use it also requires a PlayStation Eye, which sells for $30-$40. An optional Navigation controller, like the Wii's nunchuck, will be $30. A bundle that contains all three components will sell for $100.

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Mark Raby
Based in New York City, Mark follows the consumer electronics industry like a hawk. A published book author, he has a particular affinity for 3D technology and video games, and as such will surely be in the market for a new pair of glasses soon. Mark can be contacted directly at mark@i4u.com.