Sony TVs Drive Company Back To Profit

Jul 29 2010, 10:04am CDT | by Jordan Cressman

Surprising analysts and consumers all around the globe, Sony today announced its annual earnings and reported a profit - thanks largely to its core electronics business, and specifically its high-end HDTVs.

The company posted a 25.74 billion yen profit for the past fiscal year, or around $300 million. That may not sound like a huge success story, but keep in mind that Sony last year posted a net loss of more than 37 billion yen.

"This is surprisingly good news for investors. Sony's forecasts in May disappointed many investors, but this revision shows that the company was being very cautious, perhaps overly cautious," said analyst Nobuo Kurahashi in a Wall Street Journal article.

Its PlayStation division is beginning to turn the corner, and that helped bring a 2009 loss into a 2010 profit, but it was in the company's electronics division that it performed the best.

Most notably is in its HDTV sales, which were profitable throughout the entire year. This news comes as Sony begins to delve in 3D TV sets, having just launched some of the most expensive models in what is already a high-cost market.

After posting its results, Sony became a bit more optimistic, increasing its revenue, sales, and profit forecasts for the rest of the calendar year.

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