Redbox Begins Offering Blu-ray Rentals

Aug 2 2010, 8:17am CDT | by Jordan Cressman

Redbox, the company that provides DVD rental kiosks to grocery stores, airports, and gas stations across the country, has begun adding Blu-ray titles to its selection.
Redbox has gained popularity because of its wide-reaching access and cheap cost: to rent a movie for one day it costs just one dollar.

The company claims that more than 880 million rentals have been clocked in its 23,000 kiosks around North America.

It will take some time for company reps to go around the country to stock the kiosks with new Blu-ray Disc titles as well as a new version of the kiosk software that allows for the new media, but it has already been rolled out to locations on the West and Southwest. Blu-ray rentals on Redbox cost $1.50 a day.

Redbox's major competitor in the DVD-by-kiosk market is Blockbuster, which has its own similar operation but not nearly as widespread. Blockbuster's approach to put its hand in each of the movie rental cookie jars is not working out too well as the company was just delisted from the New York Stock Exchange last month.

Redbox did not say how many of its kiosks would be getting the Blu-ray treatment, but it should be coming to the major markets soon. Users can go to Redbox.com to find if there are any nearby kiosks offering Blu-ray titles.

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