Microsoft Guns Against Apple In New PC Marketing Push

Aug 10 2010, 2:07am CDT | by Mark Raby

In its many years of marketing Windows, Microsoft has never really taken direct pot shots against its #1 competitor Apple, but that's changing in a new ad campaign designed to make users realize the shortcomings of the Mac platform.
Microsoft's Windows 7 website now has a section entitled "PC vs. Mac," a clever spin on the name that Apple used for it's long-running "I'm a Mac, and I'm a PC" commercials, which were dubbed the "Mac vs. PC" ads.

In the new Windows site, Microsoft takes jabs at Apple over the fact that Macs can't play Blu-ray movies, there's no support for 3G connectivity, and of course there is substantially less choice when it comes to software.

It's a pretty interactive site that actually does a pretty decent job of telling consumers why choosing a Mac is the wrong decision. Again, that's a message Microsoft has opted not to take before, which was probably a mistake.

It's a great time right now for Microsoft to reclaim ownership of the computer market. Apple is too focused on its iPhone and iPad right now to really come after Windows with full force, so I'd expect this online campaign to transition over to TV ads in the not too distant future.

Via Apple Insider

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Mark Raby
Based in New York City, Mark follows the consumer electronics industry like a hawk. A published book author, he has a particular affinity for 3D technology and video games, and as such will surely be in the market for a new pair of glasses soon. Mark can be contacted directly at mark@i4u.com.