360° Coverage More Than Half Of Verizon Customers Would Buy iPhone
More Than Half Of Verizon Customers Would Buy iPhone
Survey shows consumers are super eager to see non-AT&T iPhone
Aug 16 2010, 4:49am CDT | by Mark Raby
51% of existing Verizon customers said they would buy an iPhone if it was made available to their mobile service provider, according to new statistics that came out from a survey about the potential deal.
Market research firm Morpace surveyed 1,000 people who currently have mobile phone service and asked how they would react if the top-selling phone in North America finally came to the top-ranked mobile provider.
When the question was posed to every single group of mobile phone owners, regardless of their carrier, 29% said they were interested in getting a Verizon iPhone and would even jump from their existing provider to do so.
20% of T-Mobile customers said they were "somewhat likely" or "very likely" to ditch their service and go to Verizon if it meant they could get an iPhone on the country's #1 mobile service provider. That number was 22% for Sprint customers, and 23% for AT&T, the company that currently an exclusivity deal with the iPhone.
Of those AT&T customers, 47% of existing iPhone owners said they would be willing to switch over to Verizon. That's a striking number, and it goes to show that even though consumers like their iPhone, they don't like the service they get with it.
"As successful as the Apple iPhone has been, many mobile consumers who have been attracted to an iPhone have not switched to the AT&T network simply based on the popularity of Apple's smart phone," wrote Morpace in its report.
Current speculation would have you believe that a Verizon iPhone will be hitting stores in January, though it's not yet even official that anyone other than AT&T even has designs on the very hot mobile phone property.
AT&T's exclusivity contract with Apple does end this year, and there's pretty much no chance of it being extended. To bring the phone to Verizon would require a complete re-manufacturing of the device, as Verizon runs on a different band of mobile network than AT&T. There's a good chance that some secretive back-room discussions have been going on between the two companies, though.
For now, it's still just speculation, but bringing the iPhone to Verizon would bring up huge bucks for both Verizon and Apple, and we didn't even need these survey numbers to tell us that - though they do solidly cement just how big of a deal it would be.
Via PC Mag
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Mark Raby
Based in New York City, Mark follows the consumer electronics industry like a hawk. A published book author, he has a particular affinity for 3D technology and video games, and as such will surely be in the market for a new pair of glasses soon. Mark can be contacted directly at mark@i4u.com.
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