Aug 16 2010, 5:58am CDT | by Mark Raby
Answer: you sue the priest, and get ready for a big backlash. After all, what good can ever come of a big corporate behemoth slapping a lawsuit against someone who's just trying to spread the good word?
So, Father Luke Strand began the "God Squad" about two years ago. But it wasn't really some sort of biblical service. It was more of a billboard on wheels for the holy man to spread the word about Christ.
"There was never any kind of formal God Squad group or organization. Father Luke and some friends simply decided to design a car that would act as a cool and fun way to bring our faith into the public. It's just a conversation starter," said Strand's fellow Father Dan Janasik.
Best Buy probably has a case against them, as the car and the logo bear a very similar aesthetic and it would be pretty difficult to argue that it was just a coincidence. PR woman Paula Baldwin tried to play some preemptive damage control, saying:
"This was a really difficult thing for us to do because we appreciate what Father Strand is trying to accomplish with his mission. But at the end of the day, it's bad precedent to let some groups violate our trademark while pursuing others."
Then, even going a bit further to make it seem like Best Buy found humor in all of this, Baldwin added, "We're confident that together we'll come up with a good (dare we say heavenly?) solution for everyone."
It certainly isn't every day that a gigantic retail chain sues a priest for trademark infringement. Put this one down in the books. More details and photo on JSOnline.
Source: The Edge Singapore
Based in New York City, Mark follows the consumer electronics industry like a hawk. A published book author, he has a particular affinity for 3D technology and video games, and as such will surely be in the market for a new pair of glasses soon. Mark can be contacted directly at email@example.com.
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