Apple ventures into world's biggest, most complex market
The world's biggest and most complicated geographical market will be getting blessed with official versions of the iPad and iPhone 4 on their way within the next few weeks.
China Unicom has stepped up with Apple to conquer the intimidating Chinese population with the latest Apple phone in early September. Even though it only operates in one country, China Unicom has a staggering 315 million subscribers (and it's not even the biggest mobile service provider in China).
Apple has of course had to put in overtime with Chinese regulators to ensure that their blockbuster phone meets all of the country's laws when it comes to telecommunication. However, it seems to have successfully maneuvered through the complex Chinese web in fairly quick time. The iPhone 4 only just launched in the US, the global debut, a couple months ago.
There are also reports that the iPad, a sales juggernaut in virtually every country it's been released so far, will also be coming to China. No targeted date has been set for that, though it will most likely be complementary to the iPhone 4 if everything goes smoothly.
The Chinese market has been kind of a red zone for most electronics companies because the toxic mix of highly unregulated copyright and trademark laws, and the immensely high level of poverty have made it a very tricky country to deal with. But the allure of over a billion potential consumers in such a densely packed area of land continues to draw attention. Apple is taking the plunge, and hopefully it won't drown.