Until now magazine subscribers have to pay again for Magazine Apps on the iPad stifling sales.
People Magazine is the first magazine that gives their subscribers the iPad issue for free. Until now print magazine subscribers had to pay again for the iPad edition, which of course is stupid. It is not confirmed, but of course now other iPad available magazines like SI and Time are seen to follow.
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One thing is still missing for magazines on the iPad. Apple needs to allow and implement subscription sales for iPad magazines.
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More details on Fortune.