The Apple TV sucks, but the rumored new iOS Apple TV could change the TV game.
Digg founder Kevin Rose posted over the weekend a list of reasons why the rumored Apple iTV will change everything. I totally agree. Apple's first attempt to enter the living room was not really inspiring. I am talking about the Apple TV. Mine is catching dust and it is actually unplugged. An iOS powered iTV promises a TV experience that is powered by apps. TV shows could have their own apps that provide more than just the TV episodes. I hope Apple allows Netflix, Hulu and others to offer their streams on the iTV as well along with the iTunes offering.
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Kevin Rose sees the iPad as the main remote control for the iTV. I would be prefer that i can control everything on the iTV with the iPhone.
The most optimistic rumors see Apple unveil the new Apple TV in September at the still not confirmed annual media event.