A new rumor suggests that Apple brings Netflix rental service to a new Apple TV.
Apple is holding its media related September 1st event today at 10am PDT. There is a possibility that Apple will unveil a new Apple TV box. As reported before the Apple TV (iTV) rumors talk about an iOS device with a low price point of $99.
Bloomberg reports that they have three sources claiming that Apple will offer Netflix movie rental service on the new Apple TV. Netflix support would a huge additional asset on a new Apple TV. Netflix is already available on many other devices including game consoles, TVs and Blu-ray players. There is a bigger chance for Apple to land a massive hit with a new low-cost Apple TV with Netflix at least in the US.
Still the real value of a new Apple TV would be iOS and access to the complete App catalog including mobile Safari.
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We have to wait another couple of hours to know if Apple is really releasing a new Apple TV today. As reported Apple will finally live stream the event on the web.