Apple today announced the new Apple TV which offers an easy to use interface to watch your favorite HD movies and TV shows on your HD TV for the low price of just $99. Apple TV users can choose from the largest online selection of HD movies to rent, including first run movies for just $4.99, and the largest online selection of HD TV show episodes to rent from ABC, ABC Family, Fox, Disney Channel and BBC America for just 99c.
Apple TV also streams content from Netflix, YouTube, Flickr and MobileMe, as well as music, photos and videos from PCs and Macs to your HD TV. Enjoy slideshows of your photos on your HD TV using Apple TV’s selection of built-in slideshows. Apple TV has built-in HDMI, Wi-Fi, Ethernet and an internal power supply for easy set-up, and features silent, cool, very low power operation in an enclosure that’s less than four inches square—80% smaller than the previous generation.
Apple TV users can now rent thousands of commercial free, HD TV episodes on iTunes for just 99 cents, with up to 30 days to start watching and then 48 hours to finish—or watch multiple times. Users can also rent over 7,000 movies with over 3,400 available in HD, with most new releases available the same day they are released on DVD.
Apple TV will be available late this month for a suggested retail price of $99 (US) and can be pre-ordered beginning today on Apple’s online store.
Overall the Apple TV offers a bit less than expected. There is no way to actually surf the web or download apps. What has been shown though are cool and nifty features that make it easy to watch TV shows and keep track of them. If Apple manages to get more TV stations on board with the 99c model then the new Apple TV box will become even more interesting. It is not a cable box killer though.