The 2011 GSMA Mobile World Congress will feature the Macworld Mobile 2011
GSMA, the organizers of the famous Mobile World Congress (MWC) have announced today that the GSMA Mobile World Congress 2011 will include new elements such as Macworld Mobile and the Brand App Challenge. The GSMA also announced RIM and Palm as the first Application Developer Conference (ADC) partners for App Planet.
The GSMA is partnering with IDG World Expo, organizers of Macworld, the world's premiere event (not so big anymore as Apple pulled out) focused exclusively on the Apple products platform, to produce Macworld Mobile, a mobile developer event for the Apple iPhone and iPad platforms. The Macworld Mobile iOS Developer Conference will provide full-day, in-depth training on this critical platform, with technical sessions, targeting tools and applications specifically designed for mobile application developers and engineers.
"We're excited to bring Macworld Mobile to Mobile World Congress," said Mary Dolaher, chief executive officer of IDG World Expo, a leading producer of world-class tradeshows and events. "Macworld is known around the world for helping to drive and stimulate the Apple products community with educational programmes and business development activities. At Mobile World Congress, we will help international iOS developers to strengthen their skills, as well as facilitate connections with other developers and the worldwide audience of mobile decision makers who attend."