Motorola buys Aloqa

Aloqa GmbH is a location-based software developer.

Sep 16 2010, 6:42am CDT | by Luigi Lugmayr

Motorola announced that it has acquired Aloqa GmbH, a developer of location-based software and technologies that are designed to enable the discovery of relevant web content by mobile smartphone users. Terms of the transaction were not disclosed.

Aloqa's technologies and services utilize the user's context (location, identity and social relationships) to proactively inform them of places, events, bargains and other opportunities of which they may choose to take advantage. For example, if Aloqa's software recognizes the user is in a certain region, it will offer him the top events of the day or special offers of leading discounters in the vicinity. Aloqa distributes its product as a mobile application for smartphone platforms, including Android, and more than one million users have already downloaded its software.

Aloqa will further enhance Motorola's MOTOBLUR, which delivers customized content to mobile device homescreens and allows users to access Facebook, MySpace and Twitter updates -- along with emails, news and favorite apps and widgets -- all in one place. MOTOBLUR will integrate Aloqa's open, location-triggered mobile push platform to connect users and publishers of location-aware content in real-time. See also the Aloqa site.

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Luigi Lugmayr
Luigi is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.