Aloqa GmbH is a location-based software developer.
Motorola announced that it has acquired Aloqa GmbH, a developer of location-based software and technologies that are designed to enable the discovery of relevant web content by mobile smartphone users. Terms of the transaction were not disclosed.
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Aloqa's technologies and services utilize the user's context (location, identity and social relationships) to proactively inform them of places, events, bargains and other opportunities of which they may choose to take advantage. For example, if Aloqa's software recognizes the user is in a certain region, it will offer him the top events of the day or special offers of leading discounters in the vicinity. Aloqa distributes its product as a mobile application for smartphone platforms, including Android, and more than one million users have already downloaded its software.
Aloqa will further enhance Motorola's MOTOBLUR, which delivers customized content to mobile device homescreens and allows users to access Facebook, MySpace and Twitter updates -- along with emails, news and favorite apps and widgets -- all in one place. MOTOBLUR will integrate Aloqa's open, location-triggered mobile push platform to connect users and publishers of location-aware content in real-time. See also the Aloqa site.
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