As announced Target carries now the iPad
The Apple iPad is slowly making its way to more retailers. In the beginning only Apple and the Apple Stores inside Best Buy locations carried the iPad. Now all Best Buy stores carry the iPad since last week and starting today Target. Target is also only offering the iPad in stores not online. You can see the iPad listed on Target here.
Target has beaten Walmart and Amazon to the punch to carry the iPad. The Apple Store is still the only shop that sells the iPad online. Apple is really gauging the sales channel for the iPad in a very careful manner. Apple makes of course the most profit when they sell the iPad directly. At some point the retail channel is though expanding the reach and it starts to be worthwhile to make less profits per sale.
The other aspect is of course the management of the supply situation as the initial iPad success had taken Apple by surprise.