Macy's flagship store at Herald Square in New York City has a Magic Fitting Room. Macy's Magic Fitting Room features a large-scale mirror with multi-touch technology that interacts with a touch tablet and lets customers browse, shop and "try-on" the latest must-have items virtually. No changing of clothes necessary - how convenient! Flip through the hottest tops, dresses, bottoms and coats from some of Macy's top designers and once complete you can send the whole experience to your Facebook page, SMS, or email, and shop all the looks in the store itself.
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The installation debuted on Friday, September 10th for Fashion's Night Out and since then thousands of people have emailed, texted or posted their experience to Facebook. The Fitting Room, located on the first floor between the main escalators, will remain at the flagship store until November.