Samsung Hires "3D Pros" For Marketing Message

Posted: Oct 7 2010, 6:37am CDT | by , in News | Home Entertainment


Samsung Hires "3D Pros" For Marketing Message
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To help make those 3D ads go down like honey

Expect to start seeing a lot of high-profile names in Hollywood start touting Samsung's 3D TV products and helping inform consumers of 3D tech in general, thanks to a huge new marketing campaign being undetaken by Samsung.

Samsung, the global market leader in the new 3D TV industry, has tapped people in some of the biggest movie studios and projects to encourage them to start Twittering, Facebooking, and otherwise taking an active role in getting customers to be aware of 3D: what it is, how to get it, and why it's important.

The US is being taken by storm with new 3D content and the rest of the world is also seeing more 3D media than they can shake a stick at. And beyond that, the TV market currently has a basically universal standard: stereoscopic 3D.

But customers are still confused. They don't understand what's special about a "3D-ready" TV and why their current TV won't work if they just add a pair of 3D glasses. No one's quite sure what glasses to buy, if they need specific Blu-ray players, where the content is, and a whole bunch of other stuff.

The 3D market has perhaps grown too quickly and it's kind of leaving its consumers in the dust, a phenomenon that is wholly untenable.

Enter Samsung's "3D Pros." From the CTO of Dreamworks to the director of photography on Avatar, high-level Hollywood executives and talent will begin hocking 3D on behalf of Samsung in order to help spread the word.

Samsung has done a good job at getting people to associate its name with 3D, and to captivate people with high-concept ads that say 3D is the way of the future. Now it needs to tell them how, and ensure everyone understands how all this works.

Via Korea Newsire

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