Last week fashion retailer GAP unveiled a new logo. When I saw it the first time I thought the company would be better off keeping the old logo. GAP represents a certain clothing tradition. The new logo just added nothing to this and just made it look like any other fashion brand out there without a legacy.
GAP has now realized this and is not introducing the new logo. GAP is not going to be modern, sexy and cool. GAP stays classic, American design. Change can be good, but in this case it was not. GAP should rather focus on making sure the quality of their clothes is as high as possible for the price they offer it. More details in this official statement on the GAP site.
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Through Facebook and Twitter GAP customers got an immediate way to voice their opinion. GAP looks a bit ridiculous now, but they did the right step in listening to the customers and reverting back to the old logo. GAP by the way, owns Banana Republic, Old Navy and Athleta.