Microsoft's search engine Bing adds yet another feature. This time they integrate more tightly with Facebook. Microsoft extends the partnership with Facebook to roll out features powered by the Facebook Social information. The first two features are Facebook Profile search and Facebook Liked Results.
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Facebook Profile Results lets you narrow down people search to your social environment. The new Bing Liked Results uses Facebook “like” information to help you discover new information and get more personalized results in Bing.
Privacy is of course a major concern with a search engine accessing social data. Bing’s “Liked Results”, for example, will surface content that is designated as “public” and linked to a person’s Facebook friends. This is the same information someone could access by viewing their Facebook network directly, except it adds relevancy by being presented alongside “traditional” Bing search results.
People will only see Facebook Profile Search results for people in their Facebook network when signed into Facebook. Users will only see “like” information from their Facebook friends. In both cases, only information that is intended to be shared broadly across the internet is shared.
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