Today Barnes & Noble announced its NOOK eBook Reader will be sold in 2,500 Walmart stores and online at Walmart.com. The NOOK devices are expected to arrive on Walmart shelves beginning as soon as October 24th, in advance of the holiday shopping season.
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The NOOK eBook Readers will be prominently featured as the premier eBook Reader in the consumer electronics area. Many Walmart stores will feature a NOOK-branded eReading area where shoppers can see and touch a demonstration device.
Walmart will offer both great choice and value with two NOOK by Barnes & Noble eBook Reader models -- NOOK 3G, which offers free AT&T 3G wireless and Wi-Fi connectivity, as well as NOOK Wi-Fi, a Wi-Fi only model.
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There is possibly a new Nook on the horizon. B&N invited some of the tech world to a special media event taking place next week. The Nook was unveiled about a year ago. It is time for an upgrade.