Add in your own puns about "rock-breaking" technology
If you want to pick the most difficult market to break into, either create an airline or develop a Web browser. A new company called RockMelt has chosen the latter, and hopes users will find value in a newer, more intuitive way to surf the Net.
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Built on Google's open-source Chromium platform, RockMelt describes its product as a browser with your friends "built in." Directly from the browser, you can chat with friends, share videos, see social network updates, and more just from the browser interface. "You can access them from anywhere, without leaving the page you're on," describes the company.
Instead of having a Facebook bookmark, going to that, and posting a status update, guess what? Facebook is integrated fully into the browser so all you have to do is just post a witty message into the software's interface and it'll be posted to your Wall.
RockMelt bills itself as a fully customizable, personalized browser. When you open up RockMelt, you're opening up all the important things on the Web to you, immediately. You're logging into all of your necessary sites, just from opening the browser application.
All of your data are stored in the cloud, so that no matter where you use RockMelt, your experience will be the same. You actually have an account with RockMelt, and it keeps track of everything you want - RSS feeds, social networks, e-mail, news, weather, and more.
"We’ve just scratched the surface of what we want to do," writes RockMelt in its official product announcement.
The browser has just gone into beta mode and RockMelt is encouraging users to sign up and try it out, though it warns you should expect bugs and glitches scattered throughout. It's good enough for public testing, though, so nothing malicious should happen to your computer.
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It certainly sounds like one of the most ambitious new browsers we've ever seen and we're pretty curious about it. If you are too, you can check out the beta at RockMelt.com