Smackdown video enclosed
Research in Motion is going full-out with its push to make the Blackberry Playbook a worthy competitor to Apple's iPad. Instead of just talking about the Playbook's features, it is directly taking on the iPad in a new head-to-head video showing wh the Playbook is better.
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The first thing the video does is a "speed test" to see how quickly websites load on the Playbook compared to the iPad. Of course, the Playbook wins.
Then, of course, there's the obligatory look at Flash content. As anyone who knows anything about the iPad will be aware, the iPad cannot playback any kind of Flash media. The Playbook, however, can.
This direct side-to-side comparison shows just how important the Playbook is to the success of the Blackberry brand as a whole.
By comparison, when the Blackberry Torch was unveiled, there was absolutely no reference to the iPhone by name. No one said, "The Torch does this, which the iPhone can't do." I was there at the media event where the Torch was unveiled, and found myself puzzled as to why RIM wouldn't do that.
It's the only way to compete. By pretending the iPhone doesn't exist, or assuming consumers will see the differences themselves, the company was just burying its head in the sand. And look where it is now. Blackberry is losing market share left and right.
This video is important because, first of all, it shows Blackberry directly taking on one of its competitors. That's a move that RIM has almost never taken before, because it was too classy or too arrogant or whatever. Not anymore.
But it's also important because no one else is doing it. Someone in the corporate world does need to show America why the iPad isn't the amazing gadget it's being portrayed to be. Sure, Samsung can tout Flash content on the Galaxy Tab all it wants, but to the average consumer, the reaction will be "So what?" Here, you have RIM showing exactly why that's a problem, and why the Playbook is the better option.
It's about time RIM grew a pair, and we're happy to see this change of direction. Hopefully it will continue and the tablet market can actually have worthwhile competition.
Here's the YouTube video below:
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