Digital publication will cut down on costs, bring the same News Corp bias
reportedly going to launch a brand new newspaper to add to its huge slate of publications, but this one will be very different from the rest. It'll only be available on the iPad.
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Called the "Daily," the new publication will be the first from a major media conglomerate to have the resources of a huge publishing empire and the distribution exclusively devoted to Apple's tablet.
The newspaper will be a current events publication with an edge, intended to have a similar feel to a tabloid but with a high level of intelligence.
The move underscores the big shift going on in the news media today, as print publications continue to face mounting pressure. It also highlights the success of the iPad as a digital reading device. News Corp is choosing specifically to go with Apple's product instead of the Kindle, Nook, or other e-reading platform.
Daily reportedly already has 100 journalists working behind-the-scenes for a launch of the publication later this month. The publication is claimed to be based in the 26th floor of News Corp's New York City high-rise headquarters.
Because there are no printing costs with the new "newspaper," the cost to the end-user will be low - just 99 cents per week.
News Corp boss Rupert Murdoch is heavily invested in the project, having personally introduced the idea and spent months researching other print publications that have been "ported" over to the iPad.
Murdoch hopes to reach at least 5% of the iPad userbase, which would be a worthy initial subscriber list of 2 million.